Karakoram Logo
About The Name Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that [...]
Figure / Ground Logo
A Figure/Ground relationship is the relationship that on object has with the space that surrounds it. This principle can also be called positive and negative space; the positive (figure) space being the object itself and the negative (ground) space being the background. In graphic design this principle can lend itself well to interesting logo design. [...]
Sport X Control Pad Overlay
I mentioned in my last post that Bullfrog Spas will be introducing a new spa series called Sport X. After finishing the new logo for the series, I was asked to design a new control pad for the Sport X Line. As with the new logo, the new control pad needed to reflect the look [...]
Sport X Spa Line Logo
In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a [...]