Karakoram Logo
About The Name
Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that demands dependable gear for those that venture into it. These features help make the Karakoram name a well known and well respected name in the outdoor apparel marketplace.
About the Company
Karakoram Alpine Wear manufactures high end apparel for the pursuit adventure. Whether winter mountaineering in the Sierra, rock climbing in Yosemite, or taking a rest day in the city, Karakoram provides the apparel to keep you comfortable in your adventurous pursuits. Featuring a wide array of products from base layers to weatherproof shells and socks to urban adventure gear, Karakoram has something for every adventurous soul.
Karakoram Alpine Wear Logo
Figure / Ground Logo
A Figure/Ground relationship is the relationship that on object has with the space that surrounds it. This principle can also be called positive and negative space; the positive (figure) space being the object itself and the negative (ground) space being the background. In graphic design this principle can lend itself well to interesting logo design. Normally the background space is viewed as passive and less important as we tend to focus on objects rather than the space that surrounds it. That is, of course, unless the background is made into something more dynamic; something that is a recognizable form in itself.
Sport X Control Pad Overlay
I mentioned in my last post that Bullfrog Spas will be introducing a new spa series called Sport X. After finishing the new logo for the series, I was asked to design a new control pad for the Sport X Line. As with the new logo, the new control pad needed to reflect the look and feel that the Sport X line represents; youthful, active, and sporty. After working through many different concepts, I decided this design best represented the new line.
Sport X Spa Line Logo
In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a logo that would appeal to the new audience. I determined that in order for this new design to be effective, it needed to appeal to an audience that is younger than that which we have typically targeted, but still represent the overall identity that Bullfrog Spas has already established. It would also need to have a clean look that would work in conjunction with our standard logo as well as work within the confines of our standard color scheme. All this needed to be accomplished while still portraying a younger, more “sporty” image. After working through thirty to forty different concepts, I decided on this particular design.
