Travis Atwood Design » Logo Design

Karakoram Logo

Travis Atwood — Thu, 03 Dec 2009 04:27:58 +0000

About The Name

Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that demands dependable gear for those that venture into it. These features help make the Karakoram name a well known and well respected name in the outdoor apparel marketplace.

About the Company

Karakoram Alpine Wear manufactures high end apparel for the pursuit adventure. Whether winter mountaineering in the Sierra, rock climbing in Yosemite, or taking a rest day in the city, Karakoram provides the apparel to keep you comfortable in your adventurous pursuits. Featuring a wide array of products from base layers to weatherproof shells and socks to urban adventure gear, Karakoram has something for every adventurous soul.

Figure / Ground Logo

Travis Atwood — Wed, 16 Sep 2009 16:59:49 +0000

A Figure/Ground relationship is the relationship that on object has with the space that surrounds it. This principle can also be called positive and negative space; the positive (figure) space being the object itself and the negative (ground) space being the background. In graphic design this principle can lend itself well to interesting logo design. Normally the background space is viewed as passive and less important as we tend to focus on objects rather than the space that surrounds it. That is, of course, unless the background is made into something more dynamic; something that is a recognizable form in itself.

Sport X Spa Line Logo

Travis Atwood — Wed, 11 Mar 2009 19:20:18 +0000

In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a logo that would appeal to the new audience. I determined that in order for this new design to be effective, it needed to appeal to an audience that is younger than that which we have typically targeted, but still represent the overall identity that Bullfrog Spas has already established. It would also need to have a clean look that would work in conjunction with our standard logo as well as work within the confines of our standard color scheme. All this needed to be accomplished while still portraying a younger, more “sporty” image. After working through thirty to forty different concepts, I decided on this particular design.