Travis Atwood Design » Karakoram

Karakoram Letterhead & Envelope

Travis Atwood — Tue, 02 Mar 2010 20:15:28 +0000

Here are the letterhead and envelope designs for the Karakoram Alpine Wear Project. In order to keep a consistent feel throughout all of the different pieces in this project, many of the design elements seen on the business cards and hang tags are also used here.

Karakoram Business Cards

Travis Atwood — Mon, 01 Mar 2010 17:37:39 +0000

These are the business cards I designed for the Karakoram Alpine Wear Project.

Karakoram Product Hang Tag

Travis Atwood — Sat, 27 Feb 2010 02:10:53 +0000

As part of the Karakoram Alpine Wear project, I designed this product hang tag. Karakoram’s target audience is made up primarily of active, adventure seeking, outdoor enthusiasts. Because of this, the design needed to be bold, eye catching, and above all appeal to the adventurous spirit of this target group. The color scheme is taken directly from the logo to help reinforce the identity of the company and is accented with an adventure lifestyle photo. Each product’s hang tag/package will feature its own lifestyle photo so as to set the stage for what this company and their gear represent.