http://www.travisatwooddesign.com Fri, 18 Nov 2011 21:42:51 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.travisatwooddesign.com/design-work/karakoram-product-hang-tag/ http://www.travisatwooddesign.com/design-work/karakoram-product-hang-tag/#comments Sat, 27 Feb 2010 02:10:53 +0000 Travis Atwood http://www.travisatwooddesign.com/?p=969 As part of the Karakoram Alpine Wear project, I designed this product hang tag.  Karakoram’s target audience is made up primarily of active, adventure seeking, outdoor enthusiasts. Because of this, the design needed to be bold, eye catching, and above all appeal to the adventurous spirit of this target group. The color scheme is taken directly from the logo to help reinforce the identity of the company and is accented with an adventure lifestyle photo. Each product’s hang tag/package will feature its own lifestyle photo so as to set the stage for what this company and their gear represent.

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