One of the year’s biggest projects for Bullfrog Spa’s marketing department is the 32 page master brochure. This piece is used by Bullfrog dealers throughout North America to highlight the benefits of owning a Bullfrog Spa and showcase their unique product offerings. I was fortunate to be given the opportunity to design the 2010/2011 brochure and have spent a significant amount of time over the past few months working on it. Brochure design on its own is something I really enjoy, but this project was especially enjoyable for me because most of the photography used in the design is my own. It’s a rewarding experience  seeing all of the work we’ve put into photo shoots over the past few years come together in such a beautiful finished brochure. The brochure is designed at 9″ x 11″ and was printed by Hudson Printing in Salt Lake. Following are a few sample spreads from different sections of the brochure.

“The theme for the 2010 CIPB Student Poster Competition was suggested by Chicagoan, Lee Crandell. Lee says “I’d love to see a competition to reinvent Chicago’s classic transit posters for today—posters about why it’s great to walk, bike and take transit (transportation that’s green, healthy, affordable and social). Transportation accounts for 1/3 of… greenhouse gases [in the United States]. It would be great to see contemporary aritsts address walking, biking and transit as attractive, modern choices that are more important today than ever before.”

For my poster entry, I wanted to promote the most basic form of transportation; walking. It’s good for you and it’s good for the environment.  The idea is that even the small steps we take, like walking to the store instead of driving, can collectively have a large impact on the health of our planet.