Travis Atwood Design » Graphic Design

Help Heal Japan

Travis Atwood — Sat, 19 Mar 2011 04:46:59 +0000

The tragedies unfolding in Japan are heart wrenching. With so much devastation it’s almost impossible to comprehend how the country will get back on its feet. The combination of natural disasters and the potential nuclear meltdown at the Fukishima Daiichi Power Plant seem to be more than one country should have to deal with at one time. In contrast to this, however, is the strength of those that survive. It’s always amazing to me that every time colossal disaster happens, people immediately begin picking up the pieces and rebuilding their lives. It’s truly an inspiration and testament to the strength of the human spirit.

For those of you who feel inclined to do so, the Red Cross has set up an easy way to donate money directly to the recovery efforts. Simply text REDCROSS to 90999 to donate $10. It’s a little bit that will go a long way toward helping members of our world community recover from this tragedy. For more information or to find out additional ways to help visit www.redcross.org.

Bullfrog Spas Master Brochure

Travis Atwood — Wed, 28 Jul 2010 00:40:45 +0000

One of the year’s biggest projects for Bullfrog Spa’s marketing department is the 32 page master brochure. This piece is used by Bullfrog dealers throughout North America to highlight the benefits of owning a Bullfrog Spa and showcase their unique product offerings. I was fortunate to be given the opportunity to design the 2010/2011 brochure and have spent a significant amount of time over the past few months working on it. Brochure design on its own is something I really enjoy, but this project was especially enjoyable for me because most of the photography used in the design is my own. It’s a rewarding experience seeing all of the work we’ve put into photo shoots over the past few years come together in such a beautiful finished brochure. The brochure is designed at 9″ x 11″ and was printed by Hudson Printing in Salt Lake. Following are a few sample spreads from different sections of the brochure.

Promotion Poster

Travis Atwood — Tue, 06 Jul 2010 15:39:31 +0000

Bullfrog Spas recently asked me to create a series of marketing items that could be used by their dealer base to help promote an offer for the 4th of July holiday. These marketing items included newspaper ads, postcards, and posters. The title of the promotion was “Freedom to Choose” , which referred to the customers ability to choose a free JetPak from any of Bullfrogs’ 20 models. In designing the materials, I wanted to create a look that was eye catching and bold, but not cliché. Keeping the red, white and, blue color scheme tied in nicely with the holiday, but avoiding all other July 4th clichés helped the add stand out from the hundreds of other “Flag and Firework” themed ads people would see over the weekend. Overall, the sales event was a success and the feedback from those who used the materials was very positive.

Progress Poster

Travis Atwood — Wed, 28 Apr 2010 23:01:27 +0000

Every two years the CIPB sponsors a poster contest that asks designers to tackle a specific issue. Designers from all over the world participate in these contests and some outstanding posters have been put together in past competitions. The theme for this years contest is explained as follows:

“The theme for the 2010 CIPB Student Poster Competition was suggested by Chicagoan, Lee Crandell. Lee says “I’d love to see a competition to reinvent Chicago’s classic transit posters for today—posters about why it’s great to walk, bike and take transit (transportation that’s green, healthy, affordable and social). Transportation accounts for 1/3 of… greenhouse gases [in the United States]. It would be great to see contemporary aritsts address walking, biking and transit as attractive, modern choices that are more important today than ever before.”

For my poster entry, I wanted to promote the most basic form of transportation; walking. It’s good for you and it’s good for the environment. The idea is that even the small steps we take, like walking to the store instead of driving, can collectively have a large impact on the health of our planet.