Travis Atwood Design » Graphic Design Portfolio

Promotion Poster

Travis Atwood — Tue, 06 Jul 2010 15:39:31 +0000

Bullfrog Spas recently asked me to create a series of marketing items that could be used by their dealer base to help promote an offer for the 4th of July holiday. These marketing items included newspaper ads, postcards, and posters. The title of the promotion was “Freedom to Choose” , which referred to the customers ability to choose a free JetPak from any of Bullfrogs’ 20 models. In designing the materials, I wanted to create a look that was eye catching and bold, but not cliché. Keeping the red, white and, blue color scheme tied in nicely with the holiday, but avoiding all other July 4th clichés helped the add stand out from the hundreds of other “Flag and Firework” themed ads people would see over the weekend. Overall, the sales event was a success and the feedback from those who used the materials was very positive.

Progress Poster

Travis Atwood — Wed, 28 Apr 2010 23:01:27 +0000

Every two years the CIPB sponsors a poster contest that asks designers to tackle a specific issue. Designers from all over the world participate in these contests and some outstanding posters have been put together in past competitions. The theme for this years contest is explained as follows:

“The theme for the 2010 CIPB Student Poster Competition was suggested by Chicagoan, Lee Crandell. Lee says “I’d love to see a competition to reinvent Chicago’s classic transit posters for today—posters about why it’s great to walk, bike and take transit (transportation that’s green, healthy, affordable and social). Transportation accounts for 1/3 of… greenhouse gases [in the United States]. It would be great to see contemporary aritsts address walking, biking and transit as attractive, modern choices that are more important today than ever before.”

For my poster entry, I wanted to promote the most basic form of transportation; walking. It’s good for you and it’s good for the environment. The idea is that even the small steps we take, like walking to the store instead of driving, can collectively have a large impact on the health of our planet.

Karakoram Product Hang Tag

Travis Atwood — Sat, 27 Feb 2010 02:10:53 +0000

As part of the Karakoram Alpine Wear project, I designed this product hang tag. Karakoram’s target audience is made up primarily of active, adventure seeking, outdoor enthusiasts. Because of this, the design needed to be bold, eye catching, and above all appeal to the adventurous spirit of this target group. The color scheme is taken directly from the logo to help reinforce the identity of the company and is accented with an adventure lifestyle photo. Each product’s hang tag/package will feature its own lifestyle photo so as to set the stage for what this company and their gear represent.

Karakoram Logo

Travis Atwood — Thu, 03 Dec 2009 04:27:58 +0000

About The Name

Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that demands dependable gear for those that venture into it. These features help make the Karakoram name a well known and well respected name in the outdoor apparel marketplace.

About the Company

Karakoram Alpine Wear manufactures high end apparel for the pursuit adventure. Whether winter mountaineering in the Sierra, rock climbing in Yosemite, or taking a rest day in the city, Karakoram provides the apparel to keep you comfortable in your adventurous pursuits. Featuring a wide array of products from base layers to weatherproof shells and socks to urban adventure gear, Karakoram has something for every adventurous soul.