Promotion Poster
Bullfrog Spas recently asked me to create a series of marketing items that could be used by their dealer base to help promote an offer for the 4th of July holiday. These marketing items included newspaper ads, postcards, and posters. The title of the promotion was “Freedom to Choose” , which referred to the customers [...]
Progress Poster
Every two years the CIPB sponsors a poster contest that asks designers to tackle a specific issue. Designers from all over the world participate in these contests and some outstanding posters have been put together in past competitions. The theme for this years contest is explained as follows: “The theme for the 2010 CIPB Student [...]
Karakoram Product Hang Tag
As part of the Karakoram Alpine Wear project, I designed this product hang tag. Karakoram’s target audience is made up primarily of active, adventure seeking, outdoor enthusiasts. Because of this, the design needed to be bold, eye catching, and above all appeal to the adventurous spirit of this target group. The color scheme is taken [...]
Karakoram Logo
About The Name Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that [...]
Bullfrog Spas “Sport X” Flier
I was asked to create this flier to help promote the new Sport X spa line that is now being manufactured by Bullfrog Spas. We wanted something that would provide customers with a detailed overview of all three Sport X models and the available options that consumers have. We also wanted a piece that would [...]
9 Squares
The objective of this project was to show the use of repetition on a single design. The project is made up of a single repeated design mounted on 4″ x 4″ acrylic squares. The designed squares are in turn mounted to a large piece of black sheet metal with magnets. Using magnets allows each [...]
Sport X Control Pad Overlay
I mentioned in my last post that Bullfrog Spas will be introducing a new spa series called Sport X. After finishing the new logo for the series, I was asked to design a new control pad for the Sport X Line. As with the new logo, the new control pad needed to reflect the look [...]
Sport X Spa Line Logo
In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a [...]
Bullfrog Spas I-15 Billboard
Billboard design is tricky business. The goal is to attract the attention of people speeding by at 70 MPH and explain to them who you are, what you have to offer, and why they should be interested in it. This all needs to be done in a few quick seconds with as few words as [...]