Karakoram Product Hang Tag
As part of the Karakoram Alpine Wear project, I designed this product hang tag. Karakoram’s target audience is made up primarily of active, adventure seeking, outdoor enthusiasts. Because of this, the design needed to be bold, eye catching, and above all appeal to the adventurous spirit of this target group. The color scheme is taken directly from the logo to help reinforce the identity of the company and is accented with an adventure lifestyle photo. Each product’s hang tag/package will feature its own lifestyle photo so as to set the stage for what this company and their gear represent.
Karakoram Logo
About The Name
Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that demands dependable gear for those that venture into it. These features help make the Karakoram name a well known and well respected name in the outdoor apparel marketplace.
About the Company
Karakoram Alpine Wear manufactures high end apparel for the pursuit adventure. Whether winter mountaineering in the Sierra, rock climbing in Yosemite, or taking a rest day in the city, Karakoram provides the apparel to keep you comfortable in your adventurous pursuits. Featuring a wide array of products from base layers to weatherproof shells and socks to urban adventure gear, Karakoram has something for every adventurous soul.
Karakoram Alpine Wear Logo
Bullfrog Spas Vehicle Wraps
Lifestyle focused side
Eye catching, bold and hard to miss
Spa Trailer Side 1
Spa Trailer Side 2
Bullfrog Spas “Sport X” Flier
Bullfrog Spas Sport X Flyer Front
Bullfrog Spas Sport X Flyer Back
Bullfrog Spas Lifestyle Posters
I designed a series of three lifestyle image posters to work in conjunction with the new Bullfrog Spas System Posters from a few weeks ago. The goal was to add a few more poster options for our dealers that would allow them to further enhance the look and feel of their showrooms. Each poster features three different images and illustrates some of the lifestyle advantages to owning a Bullfrog Spa. Specs 2′ x 3′.
Relax With JetPaks Poster
9 Squares
The objective of this project was to show the use of repetition on a single design. The project is made up of a single repeated design mounted on 4″ x 4″ acrylic squares. The designed squares are in turn mounted to a large piece of black sheet metal with magnets. Using magnets allows each individual acrylic square to be moved and rotated freely adding a sense of interactivity and interchangeability to the final piece.
Sport X Control Pad Overlay
I mentioned in my last post that Bullfrog Spas will be introducing a new spa series called Sport X. After finishing the new logo for the series, I was asked to design a new control pad for the Sport X Line. As with the new logo, the new control pad needed to reflect the look and feel that the Sport X line represents; youthful, active, and sporty. After working through many different concepts, I decided this design best represented the new line.
Sport X Spa Line Logo
In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a logo that would appeal to the new audience. I determined that in order for this new design to be effective, it needed to appeal to an audience that is younger than that which we have typically targeted, but still represent the overall identity that Bullfrog Spas has already established. It would also need to have a clean look that would work in conjunction with our standard logo as well as work within the confines of our standard color scheme. All this needed to be accomplished while still portraying a younger, more “sporty” image. After working through thirty to forty different concepts, I decided on this particular design.
Bullfrog Spas I-15 Billboard
Billboard design is tricky business. The goal is to attract the attention of people speeding by at 70 MPH and explain to them who you are, what you have to offer, and why they should be interested in it. This all needs to be done in a few quick seconds with as few words as possible in order to compete with everything else demanding attention from the potential customer driving the car.
In this design, the bright blue background and large “Relax” are the attention grabbers. The identifying company logo sits directly beneath the tag line to maximize it’s realation to relaxation. The “offer” portion is filled through the tag line of “Relax. With JetPaks”, showing that you can relax by spending time in a Bullfrog Spas hot tub. The supporting imagery reinforces the tag line and visually communicates what we have to offer. As for why you should be interested in it… who doesn’t want a little relaxation?
