Travis Atwood Design » Figure/Ground http://www.travisatwooddesign.com Fri, 30 Jul 2010 19:31:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Figure / Ground Logo http://www.travisatwooddesign.com/design-work/figure-ground-logo/ http://www.travisatwooddesign.com/design-work/figure-ground-logo/#comments Wed, 16 Sep 2009 16:59:49 +0000 Travis Atwood http://www.travisatwooddesign.com/?p=930 A Figure/Ground relationship is the relationship that on object has with the space that surrounds it. This principle can also be called positive and negative space; the positive (figure) space being the object itself and the negative (ground) space being the background. In graphic design this principle can lend itself well to interesting logo design. Normally the background space is viewed as passive and less important as we tend to focus on objects rather than the space that surrounds it. That is, of course, unless the background is made into something more dynamic; something that is a recognizable form in itself.

Figure Ground Logo

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