1. Make an immediate visual and textural impact so that those to whom the cards were given would remember them as being drastically different from what they typically see.  I figured that the longer the recipient holds the card in their hand and looks at the card, the more likely they are to remember it.
2. Maximize the opportunity to brand the Bullfrog Spas “JetPak” logo by making it the center piece of the card.  Doing this will give those handing the cards out the opportunity to explain the concept behind the product they sell.

The cards were printed on 100 lb. natural cover stock using Bullfrog’s official Pantone blue and gray inks.  The Jetpak logo is die cut out of the paper and the corners are rounded.  The contrast between each side of the card encourages people to flip it over in their hand.

Bullfrog Spas Business Cards