Bullfrog Spas Master Brochure

One of the year’s biggest projects for Bullfrog Spa’s marketing department is the 32 page master brochure. This piece is used by Bullfrog dealers throughout North America to highlight the benefits of owning a Bullfrog Spa and showcase their unique product offerings. I was fortunate to be given the opportunity to design the 2010/2011 brochure [...]
Promotion Poster

Bullfrog Spas recently asked me to create a series of marketing items that could be used by their dealer base to help promote an offer for the 4th of July holiday. These marketing items included newspaper ads, postcards, and posters. The title of the promotion was “Freedom to Choose” , which referred to the customers [...]
Bullfrog Spas Spring Photo Shoot

This past Tuesday I spent the day on location in Salt Lake for the Bullfrog Spas Spring lifestyle photo shoot. The shoot lasted for about four and a half hours and we were able to capture an impressive amount of images. The models were fantastic, and the site was incredible! Thanks for everybody’s help in [...]
JetPak T Shirt

Corporate apparel is usually fairly conservative, so when I was asked to design a “fun” t-shirt that was a little more edgy, I was more than happy to get to work. The shirt itself is dark gray with a very subtle green tint to it. It will be a few weeks before I can get [...]
2009 Bullfrog Spas Summer Shoot

This past Thursday I spent the day in the Daybreak development on the west side of the Salt Lake Valley for an “On Location” photo shoot for Bullfrog spas. Our goal for the shoot was to further enhance our image library with images of new models and a new location. We had scheduled a casting [...]
Bullfrog Spas “Sport X” Flier

I was asked to create this flier to help promote the new Sport X spa line that is now being manufactured by Bullfrog Spas. We wanted something that would provide customers with a detailed overview of all three Sport X models and the available options that consumers have. We also wanted a piece that would [...]
Sport X Control Pad Overlay

I mentioned in my last post that Bullfrog Spas will be introducing a new spa series called Sport X. After finishing the new logo for the series, I was asked to design a new control pad for the Sport X Line. As with the new logo, the new control pad needed to reflect the look [...]
Sport X Spa Line Logo

In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a [...]
Bullfrog Spas I-15 Billboard

Billboard design is tricky business. The goal is to attract the attention of people speeding by at 70 MPH and explain to them who you are, what you have to offer, and why they should be interested in it. This all needs to be done in a few quick seconds with as few words as [...]
Spa Accessory Flier

The Bullfrog Factory Showroom here in Bluffdale wanted me to design a flier to help promote a sale on spa accessories. The flier was designed to highlight the accessories being offered, as well as promote the fact that these three accessories are the most popular among current spa owners. Specs: 8.5″ x 11″
Series I Control Panel Overlay

A few months ago I put up a post about the Bullfrog Spas Series II control panel Overlay. That control panel overlay is currently being used on all of Bullfrog’s Series II Spas. We had planned to continue using an older design for the more expensive Series I line for 2009, but the opportunity came [...]
2009 Spa Side Signs

I designed these signs last year to highlight each of Bullfrog Spa’s different spa models and recently updated them to reflect the 2009 product line. The signs are designed to be displayed next to the appropriate spa model in a showroom setting. Each sign features a lifestyle photo along with the technical information of the [...]
Bullfrog Spas Series II Control Panel

This project was really a fun one to work on. Designing something that will be used by people on a daily basis meant that the final printed piece would get a lot of face time with people. This control panel is what consumers will use to control the jetting, temperature, and other spa functions on [...]
Bullfrog Spas 2008 Summer Photo Shoot

This collection was taken earlier this summer for Bullfrog Spas. These images are used in various print and web applications.
Bullfrog Spas Studio Shoot

These images were taken during a studio shoot for Bullfrog Spas’ new 2009 product line. My goal was to highlight some of the new features of the 2009 product using artistic and creative angles. Unfilled spas make for an interesting photography subject. Shiny surfaces, curvy sweeping lines, and high contrast between the jets and the [...]
Promotion Posters

These posters were designed for various Bullfrog Spas factory sponsored promotions throughout the year. They are made available for Bullfrog spa dealers to to display in their showrooms during the promotional periods. Size: 11×17.
Bullfrog Spas Fall Photo Shoot

In 2009 Bullfrog Spas will be unveiling a newly redesigned spa line. To help with the promotion of this new line, we needed to have supporting imagery for brochures, billboards, newspaper ads, and our website. Here are a few of the images from our on location shoot.
Under Water Spa Jet Photography

Here are a few sample images from an underwater photo shoot I did a few weeks ago for Bullfrog Spas. These images will be featured in Bullfrog Spas’ 2009 brochure as well as on various other print and web projects.
Bullfrog Spas Business Cards
I designed these business cards with two goals: Make an immediate visual and textural impact so that those to whom the cards were given would remember them as being drastically different from what they typically see. I figured that the longer the recipient holds the card in their hand and looks at the card, the [...]
Spa Side Signs

These 13″ x 16″ signs were designed to be displayed next to hot tubs in a showroom setting. The series consists of 10 signs, on for each hot tub model. Each sign displays all of the technical specifications of the hot tub model they highlight and also feature a different lifestyle image. These signs are [...]

