Billboard | Travis Atwood Design

Bullfrog Spas Vehicle Wraps

Bullfrog Spas recently asked me to design two vehicle wraps for a newly purchased trailer that will be used to sell spas at off site events and road shows. They wanted one side to focus on the lifestyle side of spa ownership and the other side to be big, bold and focus on a “Hot Tub Sale”. The catch was that both sides, although drastically different in message, needed to have an element of consistency in design. These are the final design for the two sides of the trailer. A special thanks to Jaden Kemp for providing the photos of the finished trailer and to Color Gaphics for a fine job on the printing.

Lifestyle focused side

Eye catching, bold and hard to miss

Spa Trailer Side 1

Spa Trailer Side 2

Sep 16, 2009 | Design Portfolio | Leave A Comment »

Bullfrog Spas I-15 Billboard

Billboard design is tricky business. The goal is to attract the attention of people speeding by at 70 MPH and explain to them who you are, what you have to offer, and why they should be interested in it. This all needs to be done in a few quick seconds with as few words as possible in order to compete with everything else demanding attention from the potential customer driving the car.

In this design, the bright blue background and large “Relax” are the attention grabbers. The identifying company logo sits directly beneath the tag line to maximize it’s realation to relaxation. The “offer” portion is filled through the tag line of “Relax. With JetPaks”, showing that you can relax by spending time in a Bullfrog Spas hot tub. The supporting imagery reinforces the tag line and visually communicates what we have to offer. As for why you should be interested in it… who doesn’t want a little relaxation?

Feb 27, 2009 | Design Portfolio | Leave A Comment »