In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a logo that would appeal to the new audience. I determined that in order for this new design to be effective, it needed to appeal to an audience that is younger than that which we have typically targeted, but still represent the overall identity that Bullfrog Spas has already established. It would also need to have a clean look that would work in conjunction with our standard logo as well as work within the confines of our standard color scheme. All this needed to be accomplished while still portraying a younger, more “sporty” image. After working through thirty to forty different concepts, I decided on this particular design.
