Billboard design is tricky business. The goal is to attract the attention of people speeding by at 70 MPH and explain to them who you are, what you have to offer, and why they should be interested in it. This all needs to be done in a few quick seconds with as few words as possible in order to compete with everything else demanding attention from the potential customer driving the car.
In this design, the bright blue background and large “Relax” are the attention grabbers. The identifying company logo sits directly beneath the tag line to maximize it’s realation to relaxation. The “offer” portion is filled through the tag line of “Relax. With JetPaks”, showing that you can relax by spending time in a Bullfrog Spas hot tub. The supporting imagery reinforces the tag line and visually communicates what we have to offer. As for why you should be interested in it… who doesn’t want a little relaxation?
