I’ve spent the last few days designing some marketing material for an upcoming promotion that Bullfrog Spas will be running during the Fourth of July.  We’ve titled the promotion, “Freedom to Choose” both to keep with the Fourth of July theme and to highlight the promotional offer.  During the promotional period customers will be able to customize their spas with different JetPaks and spa accessories and receive an extra $1,000 rebate directly from the Bullfrog Spas Factory.  To help our dealers promote this offer to their customers, I put together a package of marketing materials that can be used in their showrooms and local newspapers.  The materials include a newspaper ad, an 11 x 17 poster, a 24 x 36 poster and the rebate certificate that will be handed out at the time of purchase.  I wanted to create a themed look that would carry well in a busy showroom setting as well as in a newspaper ad.  It was important for each piece to have a consistent look and feel so the campaign would be easily recognizable for customers.