Year End Promo Material
It that time of the year again! Time for some Year End Clearance Savings! As I’ve mentioned in previous posts, one of my favorite projects I get to work on with Bullfrog Spas is promotional material. Each new promo offers me the chance to create posters, postcards, newspaper ads, web ads, flyers, and banners. Furthermore, [...]
Memorial Day Promotional Material
One of my responsibilities as the graphic designer for Bullfrog Spas is to create all of the supporting materials needed for our promotions. We run a handful of promotions throughout the year so I get the opportunity to create posters, postcards, newspaper ads, banners, and web ads pretty frequently and it’s something I honestly enjoy [...]
Stop The Coaster Poster
I’m an avid outdoor enthusiast. fly fishing, rock climbing, mountaineering, hiking and mountain biking have always been a part of who I am. Growing up in Utah provided me with a beautifully diverse playground that I’ve been fortunate to spend a great deal of time exploring. My time spent in nature has developed in me [...]
Help Heal Japan
The tragedies unfolding in Japan are heart wrenching. With so much devastation it’s almost impossible to comprehend how the country will get back on its feet. The combination of natural disasters and the potential nuclear meltdown at the Fukishima Daiichi Power Plant seem to be more than one country should have to deal with at [...]
Holiday Sale Promotion Poster
For their 2010 holiday sale, Bullfrog Spas is giving away a free lighting package upgrade with the purchase of a new spa. In creating the promotional material (posters, newspaper ads, postcards, etc.) that would be used to support this promotion, I decided to have some fun with the “Lighting” theme. What better way to promote [...]
Jackson Hole Mountain Resort Poster
This New Years Eve, Jackson Hole Mountain Resort will be hosting a party at The Couloir Restaurant, located at the summit of the Bridger Gondola. The night starts with a gondola ride up to the restaurant where food, drinks and entertainment will be provided. Live music will be played by local Jackson favorite, “Mandatory Air”. [...]
Bullfrog Spas Master Brochure
One of the year’s biggest projects for Bullfrog Spa’s marketing department is the 32 page master brochure. This piece is used by Bullfrog dealers throughout North America to highlight the benefits of owning a Bullfrog Spa and showcase their unique product offerings. I was fortunate to be given the opportunity to design the 2010/2011 brochure [...]
Promotion Poster
Bullfrog Spas recently asked me to create a series of marketing items that could be used by their dealer base to help promote an offer for the 4th of July holiday. These marketing items included newspaper ads, postcards, and posters. The title of the promotion was “Freedom to Choose” , which referred to the customers [...]
Progress Poster
Every two years the CIPB sponsors a poster contest that asks designers to tackle a specific issue. Designers from all over the world participate in these contests and some outstanding posters have been put together in past competitions. The theme for this years contest is explained as follows: “The theme for the 2010 CIPB Student [...]
Karakoram Business Cards, Letterhead, & Envelope
Here are the designs for the business cards, letterhead & envelope for the Karakoram Alpine Wear Project. In order to keep a consistent feel throughout all of the different pieces in this project, many of the design elements seen on hang tags are also used here.
Karakoram Product Hang Tag
As part of the Karakoram Alpine Wear project, I designed this product hang tag. Karakoram’s target audience is made up primarily of active, adventure seeking, outdoor enthusiasts. Because of this, the design needed to be bold, eye catching, and above all appeal to the adventurous spirit of this target group. The color scheme is taken [...]
JetPak T Shirt
Corporate apparel is usually fairly conservative, so when I was asked to design a “fun” t-shirt that was a little more edgy, I was more than happy to get to work. The shirt itself is dark gray with a very subtle green tint to it. It will be a few weeks before I can get [...]
Karakoram Logo
About The Name Located on the borders of Pakistan, India, and China, the Karakoram mountain range is home to some of the world’s highest peaks. Featuring mountains such as K2, Broad Peak, and the Gasherbrum Peaks, this remote region is a top destination for the world’s best climbers and adventurers. It is a environment that [...]
Figure / Ground Logo
A Figure/Ground relationship is the relationship that on object has with the space that surrounds it. This principle can also be called positive and negative space; the positive (figure) space being the object itself and the negative (ground) space being the background. In graphic design this principle can lend itself well to interesting logo design. [...]
Bullfrog Spas “Sport X” Flier
I was asked to create this flier to help promote the new Sport X spa line that is now being manufactured by Bullfrog Spas. We wanted something that would provide customers with a detailed overview of all three Sport X models and the available options that consumers have. We also wanted a piece that would [...]
Showroom Fabric Banners
I designed this series of banners that will be used as showroom decor in Bullfrog Spas dealer showrooms across the US and Canada. The design needed to be elegant and visually impactful with the overall goal being to highlight some of the lifestyle and therapy advantages of owning a Bullfrog Spa. The design also needed [...]
Sport X Control Pad Overlay
I mentioned in my last post that Bullfrog Spas will be introducing a new spa series called Sport X. After finishing the new logo for the series, I was asked to design a new control pad for the Sport X Line. As with the new logo, the new control pad needed to reflect the look [...]
Sport X Spa Line Logo
In the next few months, Bullfrog will be introducing a new spa line called Sport X. This new line is targeted at a younger, more athletically oriented audience that puts an emphasis on fitness and overall wellness. In order to help establish an identity for this specific spa line I was asked to design a [...]
Bullfrog Spas I-15 Billboard
Billboard design is tricky business. The goal is to attract the attention of people speeding by at 70 MPH and explain to them who you are, what you have to offer, and why they should be interested in it. This all needs to be done in a few quick seconds with as few words as [...]
Spa Accessory Flier
The Bullfrog Factory Showroom here in Bluffdale wanted me to design a flier to help promote a sale on spa accessories. The flier was designed to highlight the accessories being offered, as well as promote the fact that these three accessories are the most popular among current spa owners. Specs: 8.5″ x 11″
Series I Control Panel Overlay
A few months ago I put up a post about the Bullfrog Spas Series II control panel Overlay. That control panel overlay is currently being used on all of Bullfrog’s Series II Spas. We had planned to continue using an older design for the more expensive Series I line for 2009, but the opportunity came [...]
2009 Spa Side Signs
I designed these signs last year to highlight each of Bullfrog Spa’s different spa models and recently updated them to reflect the 2009 product line. The signs are designed to be displayed next to the appropriate spa model in a showroom setting. Each sign features a lifestyle photo along with the technical information of the [...]
Bullfrog Spas Series II Control Panel
This project was really a fun one to work on. Designing something that will be used by people on a daily basis meant that the final printed piece would get a lot of face time with people. This control panel is what consumers will use to control the jetting, temperature, and other spa functions on [...]
Promotion Posters
These posters were designed for various Bullfrog Spas factory sponsored promotions throughout the year. They are made available for Bullfrog spa dealers to to display in their showrooms during the promotional periods. Size: 11×17.